Tom Rubenstein, MBA

Co-Founder, FRAME Operations & Performance

Tom brings nearly two decades of operational leadership, clinical medicine, and performance coaching to FRAME. With an 18-year career in the U.S. Army specializing in combat and aviation medicine, his experience spans critical care environments, strength and conditioning, and complex project management.

Holding a Master’s degree from Post University, Tom’s academic foundation complements his practical expertise, allowing him to bridge clinical care with real-world application. His passion for structured performance, outcome-driven care, and patient optimization made for an immediate alignment with Dr. Sheffield’s vision when they met. Together, they’ve built FRAME as a platform focused on providing serious men the structure, guidance, and results they demand.

Tom oversees FRAME’s daily operations, clinical development, and performance systems — ensuring each client receives trusted, precision-based care with zero shortcuts.

Tom Rubenstein, MBA Co-Founder, FRAME Operations & Performance Tom brings nearly two decades... Read More

Dr. Colin Sheffield, board-certified Family Medicine physician, is the proud owner and medical director of PinePeakMed. Dr. Sheffield completed his residency at Madigan Army Medical Center and pursued additional training in obesity medicine, trauma medicine, Botox, and medical aesthetics. He is dedicated to help transform, optimize, and enhance people’s lives through lifestyle medicine, exercise physiology, sleep physiology, and medical aesthetics. He is committed to personalized care and evidence-based practices - enhancing both lifespan and health span. He hopes to help redefine the standard of care and is excited to work with you on a path to a healthier, more vibrant life.

Dr. Colin Sheffield, board-certified Family Medicine physician, is the proud owner and medical di... Read More